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Eastiderealty

Eastiderealty
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Summary

The Marketing Manager is responsible for developing and executing strategic marketing plans for the organization. This individual will serve as the subject matter expert in all marketing-related activities through various channels with the objective of driving and attaining high sales figures. The Marketing Manager will also launch and manage new products, services, and associated brands to meet profitability goals through effective marketing programs.

Job Duties

  • Initiate research, development, and implementation of new marketing programs, including corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives.


  • Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.


  • Develop and promote branding initiatives consistent with corporate business goals and objectives.


  • Maximize brand value through the development of ancillary revenue streams and new opportunities.


  • Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.


  • Determine pricing and profitability margins based on market research and other projections.


  • Develop marketing plans within budget requirements.


  • Collaborate with both inside and outside sales representatives to identify customer needs.


  • Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.


  • Communicate and negotiate with promotional partners as needed for joint marketing activities.


  • Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization's initiatives.


  • Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities


Requirements

  • University degree in marketing, advertising, sales, or business administration, or equivalent.


  • 4 years of direct work experience in a marketing management capacity.




  • Excellent understanding and familiarity with brand building and brand management.


  • Proven track record in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs.


  • Ability to build and sustain relationships with key business partners.


  • Strong knowledge of competitive analysis methods.


  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.


  • Excellent written and verbal communication skills.


  • Proven team player who is both flexible and adaptable.


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